{"id":93,"date":"2015-09-08T19:44:47","date_gmt":"2015-09-08T23:44:47","guid":{"rendered":"http:\/\/madmother.ca\/?page_id=93"},"modified":"2026-04-23T13:53:43","modified_gmt":"2026-04-23T17:53:43","slug":"words","status":"publish","type":"page","link":"https:\/\/madmother.ca\/index.php\/words\/","title":{"rendered":"words"},"content":{"rendered":"\n

content (that’s copywriting if you’re a senior) and other forms of verbal abuse<\/h4>\n\n\n\n

a backstory for branding – Developed while part of a coffeeshop and pet store, the coffee got it’s name almost right away. To tie it to company philosophy, which supported pet owner education and animal rescue (and serious coffee drinking), we landed on “The Ballad of Joe the Dog”. The brand worked with the pet\/coffee shop, but would also become a successful standalone line of coffees.<\/p>\n\n\n

\n
\"Joe<\/a><\/figure>\n<\/div>\n\n\n

<\/p>\n\n\n\n

\n\n\n\n

Mary Spicer – Curriculum Vitae<\/span><\/em>, or My Name is Mary, and I need a Job<\/em><\/span><\/strong><\/a><\/span> <\/span>(contains adult language) <\/em>For the record, this was done out of frustration a few years ago, when got tired of writing ANOTHER cover letter  one day…<\/p>\n\n\n\n

For Sale: One Uterus <\/a> <\/strong><\/em>Written, once again, while just the tiniest bit frustrated over EVERYTHING. *N.B. The image used is of a plushie I purchased to celebrate a friend’s hysterectomy; credit given in the document but here’s the link to their website<\/a> where you can check out their awesome stuffed organs<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

content (that’s copywriting if you’re a senior) and other forms of verbal abuse a backstory for branding – Developed while part of a coffeeshop and pet store, the coffee got it’s name almost right away. To tie it to company philosophy, which supported pet owner education and animal rescue (and serious coffee drinking), we landed on “The Ballad of Joe the Dog”. The brand worked with the pet\/coffee shop, but would also become a successful standalone line of coffees. Mary Spicer – Curriculum Vitae, or My Name is Mary, and I need a Job (contains adult language) For the record, this was done out of frustration a few years ago, when got tired of writing ANOTHER cover letter  one day… For Sale: One Uterus  Written, once again, while just the tiniest bit frustrated over EVERYTHING. *N.B. The image used is of a plushie I purchased to celebrate a friend’s hysterectomy; credit given in the document but here’s the link to their website where you can check out their awesome stuffed organs<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"class_list":["post-93","page","type-page","status-publish","hentry"],"yoast_head":"\nwords - mad mother designs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madmother.ca\/index.php\/words\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"words - mad mother designs\" \/>\n<meta property=\"og:description\" content=\"content (that’s copywriting if you’re a senior) and other forms of verbal abuse a backstory for branding – Developed while part of a coffeeshop and pet store, the coffee got it’s name almost right away. To tie it to company philosophy, which supported pet owner education and animal rescue (and serious coffee drinking), we landed on “The Ballad of Joe the Dog”. The brand worked with the pet\/coffee shop, but would also become a successful standalone line of coffees. Mary Spicer – Curriculum Vitae, or My Name is Mary, and I need a Job (contains adult language) For the record, this was done out of frustration a few years ago, when got tired of writing ANOTHER cover letter  one day… For Sale: One Uterus  Written, once again, while just the tiniest bit frustrated over EVERYTHING. *N.B. The image used is of a plushie I purchased to celebrate a friend’s hysterectomy; credit given in the document but here’s the link to their website where you can check out their awesome stuffed organs\" \/>\n<meta property=\"og:url\" content=\"https:\/\/madmother.ca\/index.php\/words\/\" \/>\n<meta property=\"og:site_name\" content=\"mad mother designs\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-23T17:53:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/madmother.ca\/wp-content\/uploads\/2015\/09\/JOE3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"901\" \/>\n\t<meta property=\"og:image:height\" content=\"1501\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@maryspicer1\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/madmother.ca\\\/index.php\\\/words\\\/\",\"url\":\"https:\\\/\\\/madmother.ca\\\/index.php\\\/words\\\/\",\"name\":\"words - mad mother designs\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/madmother.ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/madmother.ca\\\/index.php\\\/words\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/madmother.ca\\\/index.php\\\/words\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/madmother.ca\\\/wp-content\\\/uploads\\\/2015\\\/09\\\/JOE3-615x1024.png\",\"datePublished\":\"2015-09-08T23:44:47+00:00\",\"dateModified\":\"2026-04-23T17:53:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/madmother.ca\\\/index.php\\\/words\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/madmother.ca\\\/index.php\\\/words\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/madmother.ca\\\/index.php\\\/words\\\/#primaryimage\",\"url\":\"https:\\\/\\\/madmother.ca\\\/wp-content\\\/uploads\\\/2015\\\/09\\\/JOE3.png\",\"contentUrl\":\"https:\\\/\\\/madmother.ca\\\/wp-content\\\/uploads\\\/2015\\\/09\\\/JOE3.png\",\"width\":901,\"height\":1501,\"caption\":\"Joe the Dog - the backstory\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/madmother.ca\\\/index.php\\\/words\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/madmother.ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"words\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/madmother.ca\\\/#website\",\"url\":\"https:\\\/\\\/madmother.ca\\\/\",\"name\":\"mad mother designs\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/madmother.ca\\\/#\\\/schema\\\/person\\\/7b79e19ecff215fe0f52dbac74d3e002\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/madmother.ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/madmother.ca\\\/#\\\/schema\\\/person\\\/7b79e19ecff215fe0f52dbac74d3e002\",\"name\":\"madmary\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/madmother.ca\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/mmd-logo-transparent.png\",\"url\":\"https:\\\/\\\/madmother.ca\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/mmd-logo-transparent.png\",\"contentUrl\":\"https:\\\/\\\/madmother.ca\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/mmd-logo-transparent.png\",\"width\":1663,\"height\":323,\"caption\":\"madmary\"},\"logo\":{\"@id\":\"https:\\\/\\\/madmother.ca\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/mmd-logo-transparent.png\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"words - mad mother designs","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/madmother.ca\/index.php\/words\/","og_locale":"en_GB","og_type":"article","og_title":"words - mad mother designs","og_description":"content (that’s copywriting if you’re a senior) and other forms of verbal abuse a backstory for branding – Developed while part of a coffeeshop and pet store, the coffee got it’s name almost right away. To tie it to company philosophy, which supported pet owner education and animal rescue (and serious coffee drinking), we landed on “The Ballad of Joe the Dog”. The brand worked with the pet\/coffee shop, but would also become a successful standalone line of coffees. Mary Spicer – Curriculum Vitae, or My Name is Mary, and I need a Job (contains adult language) For the record, this was done out of frustration a few years ago, when got tired of writing ANOTHER cover letter  one day… For Sale: One Uterus  Written, once again, while just the tiniest bit frustrated over EVERYTHING. *N.B. The image used is of a plushie I purchased to celebrate a friend’s hysterectomy; credit given in the document but here’s the link to their website where you can check out their awesome stuffed organs","og_url":"https:\/\/madmother.ca\/index.php\/words\/","og_site_name":"mad mother designs","article_modified_time":"2026-04-23T17:53:43+00:00","og_image":[{"width":901,"height":1501,"url":"https:\/\/madmother.ca\/wp-content\/uploads\/2015\/09\/JOE3.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@maryspicer1","twitter_misc":{"Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/madmother.ca\/index.php\/words\/","url":"https:\/\/madmother.ca\/index.php\/words\/","name":"words - mad mother designs","isPartOf":{"@id":"https:\/\/madmother.ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/madmother.ca\/index.php\/words\/#primaryimage"},"image":{"@id":"https:\/\/madmother.ca\/index.php\/words\/#primaryimage"},"thumbnailUrl":"https:\/\/madmother.ca\/wp-content\/uploads\/2015\/09\/JOE3-615x1024.png","datePublished":"2015-09-08T23:44:47+00:00","dateModified":"2026-04-23T17:53:43+00:00","breadcrumb":{"@id":"https:\/\/madmother.ca\/index.php\/words\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/madmother.ca\/index.php\/words\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/madmother.ca\/index.php\/words\/#primaryimage","url":"https:\/\/madmother.ca\/wp-content\/uploads\/2015\/09\/JOE3.png","contentUrl":"https:\/\/madmother.ca\/wp-content\/uploads\/2015\/09\/JOE3.png","width":901,"height":1501,"caption":"Joe the Dog - the backstory"},{"@type":"BreadcrumbList","@id":"https:\/\/madmother.ca\/index.php\/words\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/madmother.ca\/"},{"@type":"ListItem","position":2,"name":"words"}]},{"@type":"WebSite","@id":"https:\/\/madmother.ca\/#website","url":"https:\/\/madmother.ca\/","name":"mad mother designs","description":"","publisher":{"@id":"https:\/\/madmother.ca\/#\/schema\/person\/7b79e19ecff215fe0f52dbac74d3e002"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/madmother.ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":["Person","Organization"],"@id":"https:\/\/madmother.ca\/#\/schema\/person\/7b79e19ecff215fe0f52dbac74d3e002","name":"madmary","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/madmother.ca\/wp-content\/uploads\/2026\/04\/mmd-logo-transparent.png","url":"https:\/\/madmother.ca\/wp-content\/uploads\/2026\/04\/mmd-logo-transparent.png","contentUrl":"https:\/\/madmother.ca\/wp-content\/uploads\/2026\/04\/mmd-logo-transparent.png","width":1663,"height":323,"caption":"madmary"},"logo":{"@id":"https:\/\/madmother.ca\/wp-content\/uploads\/2026\/04\/mmd-logo-transparent.png"}}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/madmother.ca\/index.php\/wp-json\/wp\/v2\/pages\/93","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/madmother.ca\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/madmother.ca\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/madmother.ca\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/madmother.ca\/index.php\/wp-json\/wp\/v2\/comments?post=93"}],"version-history":[{"count":33,"href":"https:\/\/madmother.ca\/index.php\/wp-json\/wp\/v2\/pages\/93\/revisions"}],"predecessor-version":[{"id":1641,"href":"https:\/\/madmother.ca\/index.php\/wp-json\/wp\/v2\/pages\/93\/revisions\/1641"}],"wp:attachment":[{"href":"https:\/\/madmother.ca\/index.php\/wp-json\/wp\/v2\/media?parent=93"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}